Our Technology
World-class advertising technology to drive e-commerce sales JointCommerce is the leading cannabis consumer data and digital ad tech platform helping cannabis companies drive online sales with measurable results.
Combining our advanced Demand Side Platform (DSP) with a proprietary Consumer Data Platform (CDP), we maximize advertising effectiveness, delivering measurable results and a strong return on investment (ROI).
Our programmatic approach ensures precise audience targeting across multiple channels, including display advertising, video, OTT, connected TV, and more, amplifying your online marketing presence.
Predictive bidding accurately forecasts cannabis shopper engagement, conversion, and average order value, allowing us to bid the right price for each ad inventory to reach your audience.
Utilizing dynamic CPM (dCPM) ensures our bid strategy wins every time, serving ads high on the publisher page and increasing in-view rate and click-through opportunities for cannabis advertisers.
We specialize in running programmatic digital advertising campaigns, helping you find new customers, and boosting overall sales growth from your existing customer base.
Audience Targeting
Activate 1st, 2nd & 3rd party data to help you find new customers and drive sales retention.
1st Party Cannabis Shoppers
Use data from in-store and online cannabis purchases to target customers who have already shown interest in your products.
Keyword
Serve ads when they match the context of your products, ensuring your message is relevant to the right audience.
Lookalike
Activate your first-party data with lookalike modeling to find new customers with our pixels.
Geo-location
Target customers near your store or delivery areas by using geographic data.
Retargeting
Reconnect with people who visited your website or interacted with your ads to drive them down the funnel on your menu to buy.
Cart Abandonment
Bring back customers who abandoned their carts and encourage them to finalize their purchases to increase online sales.
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Prospecting
Identify and target new customers by reaching out to people who fit your ideal buyer profile.
Retargeting
Using device ID and IP data, our patented technology serves high-frequency ads to re-engage customers who abandoned their carts, directing them back to their last point of engagement for a higher chance of conversion.
Customer Acquisition
Turn interested prospects into loyal customers through tailored messaging and strategic ad placement.
Sales Retention
Keep customers engaged and coming back by nurturing relationships and providing value to encourage repeat purchases.
AI Optimization Recommendation Engine
AI algorithms analyze campaign trends in real-time to provide recommendations on how to improve media performance.
Customer Intelligence
Provides valuable information about your customers from real-time sales data, including demographics, preferences, and purchase behaviors, so you can engage a deeper understanding of your target audience and customer base.
JointCommerce
In-House Creative Studio
Our in-house design studio creates tailored display ad units optimized for omni-channel advertising to drive sales. We focus on designing compelling, data-driven display ads to maximize performance and engagement across our premium private marketplace. We ensure your process is streamlined and seamless to deliver an effective campaign - at no cost!
Retargeting Solution
Our proprietary retargeting solution is designed specifically for the cannabis industry, targeting known cannabis consumers who abandon their online orders without making a purchase.
We employ high-frequency display ads to re-engage these users effectively.
When a user clicks on the ad, they are seamlessly directed back to the last point of engagement on the retailer's online menu, enhancing the chances of conversion.
400%
More orders are placed when pixels are placed on the page correctly when retargeting website visitors
128%
Increase in conversion rate with lower funnel retargeting tactics
70%
More likely to convert with retargeting
JointCommerce
Self-Service Reporting Dashboard
- Measure online sales performance by impressions, clicks, CTR, driven revenue, CPA, ROAS, and average order value.
- Track online sales performance by creative, device type, day of the week, etc.
- Flexible attribution windows (view-thru and click-thru) to measure media spend back to online sales for transparent ROI.
- Customer Intelligence provides valuable information about your customers from real-time sales data, including their demographics, preferences, and purchase behaviors, engaging a deeper understanding of your target audience.
- Optimization Recommendation Engine analyzes campaign trends and provides recommendations on how to improve campaign performance with data and analytics.